Holden's Collaboration with GM India Takes Center Stage
General Motors India unveiled the Chevrolet Adra, a global subcompact SUV concept. The Adra is a collaboration between GM's Indian technical center and the Australian-based Holden Global Design Center.
The Chevrolet Adra is the first concept from General Motors Technical Center India (GMTC-I) since its inception in 2003. The concept SUV was designed and developed specifically for the emerging Indian market. Holden, in its new role as a regional design center, supported the development of the new Chevrolet concept with construction and fabrication of the show car.
"Traditionally, work that took place in Australia would be seen on Australian roads. That's no longer how we operate. Today, GM designers work on global programs, the majority of which are for international markets and Adra is a perfect example of this. And Holden’s design capabilities are recognized worldwide. They have a reputation for being a mature and highly experienced design center," said Michael Simcoe, Executive Director of GMIO Design.
GM says the Chevrolet Adra is designed to meet the needs of the Indian consumer and fulfil the demands of the new buyers. Adra is designed with an all-round visibility, high ground clearance, and comfortable interior space.