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Detroit 2012: Chevrolet Code 130R, Tru 140S preview future for bowtie brand


Geared for the young and the future

Chevrolet introduced two concept coupes at the 2012 North American International Auto Show aimed at being more than just eye candy, but a symbol for future generations that Chevy is inviting them to co-create their cars.

“Chevrolet has always stood for making the aspirational attainable for all generations,” said General Motors North America President Mark Reuss. “These two concepts interpret that vision for a new generation. We’re seeking out our newest customers’ opinions, listening to their advice, and engaging them in new ways.”

Over the past year, Chevrolet has conversed with young consumers across the United States. Based on their feedback, the two Chevrolet concepts, the Code 130R and Tru 140S, explore the styling and functionality that the group said they look for in a car.


Code 130R is a four-seat coupe with a simple upright profile. Painted in an all-new red metallic paint with matte anodized gold wheels, Code 130R features heritage performance-inspired styling and rear-wheel drive. With an aggressive front fascia, Chevrolet fender flares, straight body side and the Chevy crossflag emblem, the Code 130R makes a link to Chevrolet’s performance heritage.

Code 130R’s designers conceived the turbocharged engine to be tuned to work in tandem with eAssist technology. By shutting off the engine at stops, recapturing braking energy, and smoothing torque during acceleration, this concept takes automotive electrification to the next level and balances turbocharged performance with fuel economy.

On the other hand, the Tru 140S is a front-wheel-drive, “affordable exotic” four-seat sporty coupe. The three-door hatchback was designed to be an attractive-yet-affordable sports car. Shown in an all-new matte white with Chevy performance chrome wheels featuring crossflag emblems, Tru 140S is designed to look confident, exotic, expensive and fast. Tru 140S is based off the same platform as the Chevrolet Cruze and the groundbreaking Chevrolet Volt electric vehicle with extended range.

Tru 140S designers want to demonstrate technologies typically found in more expensive cars, including direct injection and a starter-based stop-start technology, balancing internal combustion and electrification to deliver high value and improved fuel economy.

“Young customers tell us they want functionality with coupe-like aesthetics. Both the Code and Tru body styles resonated with this audience,” said Frank Saucedo, director of the GM North America Advanced Design studio in Los Angeles where the two concepts were developed.

Also at the show to join the two concepts is the Chevrolet Sonic RS, the high-performance variant of Chevy's replacement of the Aveo. The Sonic RS gets a 1.4-liter turbo engine that produces 138 horsepower, along with a 6-speed manual or a 6-speed automatic. Chevrolet says the gearing for the RS has been altered compared to regular Sonic models.

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