Nissan Group of China's Dongfeng Nissan Passenger Vehicle Company (DFL-PV) recently launched their first purely electric vehicle in the e30 and is available under the Venucia local brand. The e30 finished a five million kilometer journey around China before its release and will give Chinese consumers “an enjoyable EV experience at affordable running costs” according to the company.

“With Nissan Global's advanced technology, sales experience and know-how of electric vehicle, the Venucia e30 has been locally developed through our careful studies about market situations and consumer needs in China. I am looking forward to seeing the Venucia e30 lead China's electric-vehicle market into the future and also to more development of new energy vehicles and the wide adoption of electric vehicles in China,” said Jun Seki, President of Dongfeng Motor Co. Ltd.

The running costs of the e30 will be 1/7 less than a normal gasoline-powered car as it has an average energy consumption of 0.146 kWh/ km. It can be charged normally or with the use of a quick-charge system that will let the car run for 60km after a 5 minute charge. The car is qualified for the country's purchase tax exemption and but will have a starting price of CNY 267,800 (around PHP 1.9 million).

“With the support from the local governments, local authorities, utility networks and many other stakeholders, we are poised to promote the use of electric vehicles across China for a more sustainable society. We believe that e30 will be the choice of many Chinese consumers,” said DFL-PV Managing Director Susumu Uchikoshi.

The car will be launched in Beijing, Shanghai, Guangzhou, Shenzen, Dalian, Wuhan, Tianjin, Zhengzhou and Hangzhou.