In order to reach out to customers who want to experience a Porsche without the burden of maintaining one, Porsche USA has launched a new on-demand subscription program which gives subscribers unlimited access to a range of Porsche models. Subscribers will use a mobile app in order to gain access to a total of 22 various Porsche models, all of which comes with no mileage restrictions.
“Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations. Catering to customers’ desire to experience our sports cars in new ways is a part of our core strategy. With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips,” said Klaus Zellmer, president and CEO of PCNA.
For now, the subscription program called Porsche Passport is only available to Atlanta, Georgia residents in the United States as part of a cooperation between the German automaker and Clutch Technologies. It is likely however that Porsche Passport will also be launched elsewhere once the program is successful in Atlanta.
Interested applicants may choose between two membership plans – 'Launch', an entry-level program and 'Accelerate'. Starting with 'Launch', it gives the subscriber access to eight Porsches, which include the 718 Boxer, Cayman S, Macan S, and Cayenne in various trim levels. All of which can be had for a monthly fee of $2,000 US (Php 102,650).
In order to have access to all 22 models available in the Porsche Passport plan, one needs to subsribe to 'Accelerate'. For $3,000 (Php 153,975), one will gain access to a wider range of Porsche vehicles such as Porsche 911 Carrera S, the Panamera 4S , the Macan GTS and Cayenne S E-Hybrid, in addition to the vehicles offered in the 'Launch' package.
The monthly fee of both plans cover all expenses for the selected vehicle, which includes vehicle tax, registration, insurance and etc. One only needs to pay the one-time activation fee of $500 (Php 25,647.50) to be a subscriber.