Ford PH has announced its third consecutive record year with overall retail sales in 2015 that increased 25-percent to 25,372 units. According to the brand, last year’s sales were driven by its entire model lineup.
Ford’s record year was capped by its best-ever December performance with retail sales rising 48-percent year-over-year to 2,824 units and an all-time record quarter sales with 50-percent year-over-year to 8,691 units.
With its positive sales performance last year, the company said that they are the number three-selling automotive brand in the Philippines.
Ford PH managing director Lance Mosley said in a statement that 2015 has been a breakthrough year for the brand in the Philippines.
“It’s been a breakthrough year for Ford in the Philippines. We launched more global Ford vehicles that showcased the very best of Ford, and expanded our retail presence across the country to make the Ford brand closer to our customers through a strong dealer network,” said Mosley.
The company’s record year was led by the EcoSport, Ford’s best-selling nameplate in the Philippines in 2015. December 2015 retail sales of the EcoSport rose 49-percent to 799 units, helping drive full-year sales up 67-percent to 8,702 units; the highest full-year total for a single Ford nameplate.
The Ranger finished 2015 as the second best-selling pickup truck in the Philippines with total retail sales that increased six-percent year-over-year to 8,445 units.
On the other hand, Ford said that the immediate success of the all-new Everest enabled the nameplate to achieve a record full-year performance with retail sales climbing 58-percent year-over-year to 4,945 units.
The Fiesta registered sales of 81 units in December, helping bring its full year total to 1,497 units while the Explorer delivered full-year sales of 951 units.
Furthermore, sales of the Escape yielded 285 units and the Expedition Platinum brought in retail sales of 65 units.
Ford goes on by saying that the total retail sales of the Mustang rose 51-percent to 210 units in 2015.
Ford’s efforts to make the brand even more accessible to Filipinos across the country continued in 2015 with the addition of five new dealerships for a total of 40 from Luzon to Mindanao. With this, Ford plans to continue adding new dealerships in 2016.