The new company will be called Bugatti Rimac
It's official. Bugatti and Rimac are now under one joint company, and the newly formed company is aptly named Bugatti Rimac d.o.o.
Rimac will have the controlling 55% stake. Meanwhile, Porsche will also have a hand in the new joint venture, owning 45% of the company. The German marque will serve as a strategic partner in Bugatti Rimac.
With the establishment of Bugatti Rimac, Stephan Winkelmann, who has been president of Bugatti since 2018, will relinquish his role. Winkelmann will then serve exclusively as the CEO of Lamborghini and focus on the Italian brand. Serving as the new president of Bugatti will be Christophe Piochon, who will also be the COO at Bugatti Rimac. Taking the helm of Bugatti Rimac is Mate Rimac, the founder and CEO of Rimac Automobili.
“I am honored to be leading this new fusion of automotive minds and begin what will no doubt be a successful, revolutionary and exciting new chapter for everyone involved. I am also extremely curious to oversee the profound impact Bugatti Rimac will have on the industry, and I look forward to developing innovative new hypercars and technologies,” said Mate Rimac.
Despite the creation of the new company, which is located in Croatia, Bugatti and Rimac will still operate independently. That means Bugatti will continue to roll out their own vehicles, and the same goes for Rimac with their electric hypercars. As a result, there won't be any layoffs at either facility. No details about any potential new products have been announced, however, we expect to see a few projects in the future.
Could this be one of the most exciting collaboration projects between automakers yet? Possibly. We're excited about what the two automakers can do together.