MG wants to make EV driving fun with Maze Concept
MG has big plans when it comes to electrification. Last year, the automaker revealed the Cyberster Concept, a futuristic electric roadster inspired by the original MGB Roadster introduced in the 60s to the 80s. Better yet, the automaker plans to put it into production to go up against similar models.
This time around, the automaker has another radical concept, and it's meant to appeal to gamers.
Meet the MG Maze concept. It's created by SAIC Design Advanced London, a creative hub that explores new design proposals for SAIC, MG, and Roewe brands. Interestingly, the automaker says the Maze concept is inspired by the culture of videogames and is designed “to bring a new mobility experience to the next generation.”
The design of the concept looks unlike anything from MG's current lineup. The body is mostly clear and shows off the vehicle's components, chassis, and even the electric motors. It reminds us of modern gaming PCs with transparent cases that show off the inner workings. Meanwhile, an open cockpit layout offers a full panoramic view of the environment. The only thing missing appears to be the RGB lights that have become a common feature on gaming rigs.
Open the front canopy, and it feels like sitting at home in your gaming seat. According to MG, the floating seats have been designed to offer “a more fun and enjoyable driving experience”. Notice the lack of a steering wheel? That's because users can use their smartphones to control and even serve as access and control points for the vehicle. If not, there's also a controller inside the cabin.
An advanced user interface covers the entire front of the canopy. Drivers will see a 3D map, avatar status, information, and the like. What's interesting is MG says users can claim achievements and event earn points as if they were playing a video game.
Don't expect to see the Maze concept enter production anytime soon. It's very much a design study for the time being. But assuming MG does build it in the future, what do you think of a gaming PC-inspired EV? Let us know in the comments section below.