Nissan Motor Co. Ltd. has hired Johan De Nysschen to head up the Infiniti brand. De Nysschen will have the official title of Senior Vice President of Nissan Motor Company, in charge of the Infiniti Division.

De Nysschen, 52, is the outgoing president of Audi's USA operations, overseeing much of the growth that the company has seen in the country. The new South African head of Infiniti spent 19 years with the premium german brand, a subsidiary of Volkswagen AG.

De Nysschen will be taking up office at the brand new global headquarters of the Infiniti brand in Hong Kong starting July 1, and will be reporting to Andy Palmer, Nissan Motor Company Executive Vice President.

"We have exciting and ambitious plans for improving the Infiniti brand including introducing new models in all markets where premium customer demand exists," said Palmer. "Johan is a highly successful global luxury automotive executive and his leadership of Infiniti will be a key factor in realizing the potential of the Infiniti brand," continued Palmer.