It seems Facebook may be on to something for car shoppers.

As more and more people start to rely on online information about automotive purchases, automakers are looking at social media sites for help.

Facebook is working with a data bank and a marketing firm that gathers auto registration information to better target Facebook members in the market to buy a new car. A new and improved news feed lets automotive photos load quicker and look better so users don’t lose interest while waiting.

But the ace up Facebook’s sleeve is the user data they have on members. They can offer accurate, “sales call ready” information like full names, addresses, telephone numbers, email addresses and sometimes even preferences that online surveys and forms cannot (as yet) provide.

Armed with this information, it won’t be long before you find yourself searching Facebook for your next car.

Source: Automotive News