Hyundai Motor's new luxury marque, Genesis, will soon have its own store after the automaker announced that they will be opening its first dealership near Seoul, Korea.
Genesis' first dedicated store will be located at what will become the country's largest shopping mall, Starfield Hanam. The company added that they plan to put 10 additional dealerships in South Korea by next year
First announced in November 2015, the Genesis brand aims to take a chunk of the high-end luxury segment with what they call 'human-centered luxury'. Moreover, the luxury brand also stated that their cars will be completely different from run-of-the-mill Hyundai models and will have a personalized customer experience. To further emphasize that it's a standalone brand, Genesis also have its own design language, nomenclature and customer service.
Other than that, Genesis will also be releasing a 3-Series fighter in the near future after revealing the New York Concept last March. According to the automaker, it is driven by a hybrid powertrain which consist of a 2.0-liter T-GDI inline-four, an electric motor and an 8-speed automatic gearbox.