Thai-built Ranger leads Ford's ASEAN performance
Ford marked its fourth consecutive year of record sales in ASEAN with an 11 percent increase in retail sales for 2016 with a record 115,979 vehicles sold.
The Thai-built Ranger led the automakerís ASEAN performance with sales increasing nearly 15-percent from 2015 to an all-time record of 62,160 vehicles. In 2016, Ranger continued as the best-selling pickup truck in Vietnam, Cambodia and Myanmar, as well as the second-best seller in the Philippines and Malaysia.
"The Ranger pickup, Everest and EcoSport SUVs, and Transit commercial van continued to lead our progress in ASEAN, offering a leading choice in highly competitive segments with increasingly higher customer expectations for great design, versatility and smart technologies,Ē said Mark Kaufman, president, Ford ASEAN.
Exceptional demand for the Everest mid-size SUV helped deliver overall ASEAN sales that rose 84 percent year-over-year to 20,648 vehicles as it became Fordís second best-selling vehicle in the region.
Market segment leadership and record full-year sales in both the Philippines and Vietnam for the EcoSport compact SUV contributed to the ASEAN total with retail sales of 18,413 vehicles.
Thailand continued to lead Fordís overall performance in ASEAN with full-year sales rising 12-percent to 40,972 vehicles. With industry sales declining for the fourth consecutive year, Ford continued to outpace the market with full-year share rising to 5.4-percent, up from 4.6-percent in 2015.
In the Philippines, Ford delivered record full-year sales that rose 33-percent to 33,688 vehicles, helping total market share increase 0.6 points from 2015 to 8.5-percent.
The Everest was Fordís best-seller in the Philippines with full-year sales rising 152 -percent to 12,453 units. The EcoSport delivered record sales that climbed 15-percent to 10,010 vehicles, while Ranger remained the second best-selling pickup in the market with total sales of 8,158 vehicles.
Ford delivered a record full-year performance in Vietnam with full-year sales rising 40-percent to 29,011 vehicles, driving its market share up 1.0 percentage point to 9.5-percent. Ranger remained Vietnamís best-selling pickup truck for the third consecutive year with sales jumping 62-percent to a best-ever full-year of 14,058 vehicles.
Meanwhile, the Transit remained the best-seller in Vietnamís commercial bus and van segment for the third consecutive year with sales jumping 22-percent to all-time best 6,850 vehicles. The EcoSport also led its segment and achieved record full-year sales that increased 36-percent to 5,413 vehicles.