Ford and The North Face team up to deliver the ultimate adventure vehicle
Vinay Piparsania, Ford Group Philippines VP for Marketing and Sales says the Ford Escape The North Face Package "represents Ford's commitment to provide customers with vehicles that are bold, stylish and fun to drive."
Launched at the soon-to-open Recreational Outdoor Exchange (R.O.X.) store, the lead distributor of The North Face products, the Ford Escape The North Face Package brings together the best in outdoor travel by combining comfort, power and reliability.
"We're delighted with this partnership as both Ford and The North Face are synonymous in giving the best outdoor experience," says Primer Group of Companies president Jimmy Thai. "The Ford Escape The North Face Package will surely make heads turn, especially since each new model has been suited up with the best of The North Face products to give its owners a truly enjoyable and convenient outdoor excursion," adds Thai.
As one of the most popular vehicles in the compact SUV segment, the Ford Escape is a versatile SUV that adapts to all active lifestyles, offers the freedom to do what one wants and above all, is sheer fun to drive. It is the real SUV with a powerful engine, great fuel-economy, bold new design, class-leading drivability and off-road capability.
Ford Escape The North Face Package provides adventurers with an exciting outdoor experience from the get-go. Buyers of the 4X2 XLS model will have their vehicle fitted with a Yakima roof rack to keep all outdoor necessities secure while The North Face signature headrests and insignia give the vehicle a rugged look. There's also a rolling thunder bag to conveniently stuff all your belongings, a rock 22 3-season tent for protection from the elements and a hammerhead hydration pack to help slake your thirst. Those who opt for the 4X4 XLT model on the other hand get all the goods included in the 4X2 XLS model but will also have a venture jacket and a blaze sleeping bag thrown in for good measure.
What's more, owners of the vehicle will receive a welcome kit that includes special brochures on trekking and traveling tips and The North Face VIP program membership discounts in select partner establishments, exclusive invites to events and clinics at R.O.X.
Completing the outdoor experience is a raffle that gives lucky buyers a chance to win a trip for two to Annapurna in Nepal. The North Face jackets, vault bags and Nalgene bottles will also be raffled off as consolation prizes. Would-be buyers have till the end of the year to try their luck.
Scheduled to open by the end of 2007 on Bonifacio High Street in The Fort, R.O.X. will offer other world-class brands that specialize in outdoor gear and apparel. With a floor space of 2,000 square meters and with three floors of ample space, the store is ideally poised to become the premier store for all things outdoors.
So when you embark on that next outdoor escapade, make sure that you've got a tough SUV and gears to match from The North Face and R.O.X., with the Ford Escape The North Face Package to help make your trip memorable and convenient.