Ford Philippines continued its nationwide dealer network expansion with the groundbreaking of the Ford Alabang dealership and the opening of the new Ford Pampanga dealership. Matt Bradley, president, Ford ASEAN, and Randy Krieger, president, Ford Philippines joined Ford's dealer principals at both locations to help celebrate the milestones.
“The continued expansion of our Ford dealer network will help further drive our momentum in the Philippines, as well as help to support our overall, aggressive growth plans for the ASEAN region,” said Matt Bradley, president, Ford ASEAN
The new Ford Alabang dealership, which is scheduled to be completed on 2014, will be one of the largest Ford dealerships in the ASEAN region. It is strategically located along the Alabang-Zapote Road, and will cover 4,000sqm and boast a four-floor layout, 25-vehicle showroom and 80-vehicle servicing capacity.
“Our investment in this new facility underscores our confidence in the One Ford plan, and will allow us to welcome even more customers into our showroom, providing them with our world-class customer experience,” said Paolo Borromeo, dealer principal, Ford Alabang.
Meanwhile, Ford Pampanga is the second sales and service outlet(following Ford cainta) built according to Brand@Retail II, Ford's new global design standard which translates Ford's brand pillars of Quality, Green, Safe and Smart to the physical space of Ford dealerships. The Brand@Retail layout and interface also helps deliver a new look and feel that is both comforting and customer-friendly.
"We are very proud to open the doors of our new Ford Pampanga dealership and cater to our growing customer base in central Luzon." said Levy P. Laus, dealer principal, Ford Pampanga.
Last October, Ford has announced that they will be opening 12 additional dealerships over the next six months to bring the total number of authorized Ford dealerships to 35 in the Philippines. Aside from the aforementioned dealerships, the next Ford dealerships that are expected to open before the year ends are located in Butuan, Bohol, Tarlac, Isabela, and Makati; while General Santos, Laoag, Zamboanga, Manila Bay, and Baguio dealerships are set to be operational early next year.
"Ford is committed to an aggressive growth plan in the Philippines, which will be supported by the continued introduction of global One Ford vehicles, the further expansion of our Ford dealer network, and the commitment of our dealers to continue providing an unmatched and world-class customer service experience," said Randy Krieger, president, Ford Philippines.