Ford Philippines has broken ground for their newest dealership in Luzon. The growing city of Marikina is next on the list for Ford and have slated the dealership's opening late this year.
With a total floor area of 5,000 square meters, Ford Marikina will be one of the biggest showrooms to-date. It will have the capacity to accommodate and 8-car display, plus 26 service bays and 3 interactive bays. This is in line with what Ford's new global dealership branding guidelines. The physical design along with an enhanced sales and service initiative Ford Marikina aims to bring to draw people closer to the brand with their Ford Guest Experience program. With today's and their own suite of technology, their thrust is to deliver a far better, enhanced, and more efficient customer experience for old and new Ford owners alike.
Bertrand Lessard, managing director, Ford Philippines explains, “The addition of a new Ford dealership in our growing network in the country testifies to the growing preference for the Ford brand in the country as we continue to widen our reach to customers in the eastern part of Manila.” He adds, We’re thankful to the strong collaboration with our dealer partners for the opportunity to serve the growing car market in this area and offer them the enhanced Ford ownership experience.”
The groundbreaking ceremony was graced by Engr. Erickson Salanguit, Senior Project Manager, ELS Consultancy; Arch. Jose Siao Ling, Principal Architect, Jose Siao Ling & Associates; Eaton Ong, CEO, ILO Construction Inc.; Ramon B. Manzana, Chairman, MOS Autosolutions, Inc.; Bert Lessard, Managing Director, Ford Philippines; Ponchi Santos, Chief of Staff, Tourism Head, Marikina City; Rodel Gallega, VP for Marketing and Sales, Ford Philippines; and Jedrik O. Manzana, President, MOS Autosolutions, Inc.