To further allay misconceptions that the brand is leaving the Philippines, Ford Philippines has just opened up the first of twelve new authorized dealerships the company plans to open within the next six months. Ford Cainta is Ford's first Brand@Retail II dealership in the Philippines, built according to Ford's global design standards to improve the ownership experience and ensure a long-term association with the Ford brand. The new standard aims to translate Ford’s pillars of Quality, Green, Safe and Smart to the physical space of the sales and service showroom.
The additional 12 new dealers will expand the brand's dealership network by 50 percent, bringing its total number of dealerships to 35 within the Philippines.
"We are very proud to open the doors of Ford Cainta and showcase Ford's new brand and retail image. We are excited to be a partner of Ford's growing presence in the Philippines and look forward to bringing Ford vehicles and quality service to even more customers,” said Edmund Yee, dealer principal, Ford Cainta.
Ford is in the process of launching eight all-new global One Ford vehicles in ASEAN by mid-decade, which is helping drive growth in the Philippines.
"Ford is committed to an aggressive growth plan in the Philippines, which will be supported by a strong and expanding dealer network. In addition to introducing segment-leading vehicles like the Ford Fiesta, all-new Ford Ranger and all-new Ford Focus, we are committed to further enhancing our world-class customer service experience," said Randy Krieger, president, Ford Philippines.
Under dealer principal Edmund Yee, the Ford Cainta opening highlights its dealer partners' confidence and continued commitment to growing the Ford brand in the Philippines.
"With this next phase of expansion across key locations in the Philippines, we look forward to being even more accessible to our customers and offer them our class-leading Ford vehicles and convenient customer service offerings," added Krieger.