Head to head in the showroom, head to head in production
In a strange but fitting twist, both Ford and Chevrolet (nearly) simultaneously begun production of their all new pick up truck models at their respective plants in Thailand.
Ford's production of all new Ranger in full swing
The all new Ford Ranger's production is in full swing at the AutoAlliance Thailand (AAT) plant in Rayong.
Thailand and AAT will serve as one of three global production and export hubs for the Ford Ranger - the others being South Africa and Argentina - which will be sold in 180 markets worldwide, making it one of the widest-reaching Ford vehicles globally.
Alan Mullaly himself, President and CEO of Ford Motor Company, was at Rayong for the start of the Ranger's production.
"We are honored to begin to serve our customers around the world with the all-new Ford Ranger," said Mr. Mullaly. "The Ford Ranger is the first global pickup truck to be built using all of our global resources under our One Ford plan, and it shows our commitment to making vehicles that customers really want and value."
GM Thailand begins production of all new Colorado
Over at the GM Thailand, also in Rayong, General Motors begins production of the all new Colorado pick up truck this month after the plant had undergone a $300 million transformation and retooling.
The new Colorado features crew cab and extended cab variants, and will have Duramax diesel engines (built at Rayong) at its heart.
"This is GM Thailand's largest-ever engineering and manufacturing program," said Mr. Kaher Kazeem, GM Thailand's Vice President of Manufacturing. "It has been a long journey, but it's incredibly rewarding to see the hard work and commitment of our team resulting in the production of a world-class vehicle in every way."
Both the Ranger and Colorado are slated to arrive in early 2012.