In a bid to accelerate return to profitable growth globally, Ford Motor Company have announced a restructuring of their Asia Pacific operations. To be specific, Ford have promoted their China operations to a standalone operation which will report directly to Ford HQ. To further accentuate this shift, Anning Chen returns to Ford and is named president and CEO of Ford China.
Chen, who had stints with Ford before becoming the CEO of Chery Automobile Ltd., once again returns to spearhead the Blue Oval’s operations in China. Supposedly, this is a newly created position focused on driving sustainable value creation. To further streamline transitioning, Peter Fleet, president of Ford Asia Pacific, will facilitate the transition of Chen into his new position as leader of the Ford operations in China. Fleet will also oversee the establishment of a new International Markets business unit, which will initially be comprised of Ford’s existing Asia Pacific businesses outside of China and other markets globally – a topic which will be subject of a future announcement.
“Success in China is critical as we reposition our global business for long-term success,” said Ford President and CEO Jim Hackett. “With today’s actions, we are strengthening our commitment to the China market and reorganizing our international markets to strengthen their performance.”
The goal for this shift in organization is to accelerate Ford’s return to profitable growth in China, the world’s largest vehicle market and a key pillar of Ford’s global strategy. Creating a Ford China business unit will allow for greater focus on the market, faster decision making and increased Chinese leadership within the company.
This move coincides with Ford’s entering of a busy period with product renewal in China. Supposedly there will be current high-volume launches of the Ford Territory, Ford Focus and Ford Escort – all a part of Ford China’s commitment to launch 50 new vehicles by 2025.