The HFA has been unparalleled in recognizing great works and talents in the automotive beat - from photographs to product reviews to environment and road safety pieces to motoring columns. Truly the first of its kind, the HFA boasts of 30 journalists who form part of its Hall of Fame (HOF) in its long established history. "Ford recognizes the invaluable support given by the local Media in enabling it to communicate its brand messages to its target consumers. This year, we want to push the envelope even further by encouraging young talents who, in due time, will become the trailblazers in the automotive journalism industry," said Ford Group Philippines president Rick Baker.
For this year's HFA, a new category has been added to honor student journalists, paving the way for the next generation of writers, photographers, and broadcasters covering the automotive sector. Also, a number of the HFA HOF awardees are set to mentor college student writers through writing clinics.
Eligible to join are college students who are not associated, affiliated or employed with any mainstream media, on either full-time or part-time basis. This category is not exclusive to journalism students and the story should have been published in their college or university publication within the period of October 1, 2007 to September 30, 2008. Entrants should be enrolled during the same period and should submit proof of education, an endorsement letter from the college dean and a copy of the entire college or university publication in which the submitted story was published.
Just like last year, the following categories were retained: 1) Best Published Photograph for Newspaper; 2) Best Published Photograph for Magazine; 3) Best Automotive Test Drive/Automotive Event Story; 4) Best Automotive Online Feature; 5) Best Motoring Column; 6) Best Environment and Conservation Feature; 7) Best Safety Feature; 8) Best Motorsports Feature Story; 9) Best Automotive Television Feature; 10) Best Automotive Industry Feature; 11) Best Ford Feature Story; 12) Best Mazda Feature Story; and 13) Best Broadsheet Motoring Section, judged on overall look, content, relevance, and consistency.
Cash prizes are as follows: P40,000 for winners of the HFA regular categories; P50,000 and a trophy for the winners of the HFA Special Categories (Best Ford story, Best Mazda story and Best Broadsheet Motoring Section); and P20,000 (with trophy) for the students' category.
Deadline for submission of entries is October 1, 2008, no later than 5 p.m. For more information and to download entry forms, log on to www.ford.com.ph or contact Ogilvy PR/Manila at 885-0001 (local 165).