2014 was an exciting year for the automotive industry, but few are as ecstatic as Ford Philippines.

The company has just announced that they have achieved their highest ever annual sales and that the Ranger has supplanted the Toyota Hilux as the top-selling pickup truck in the country. Ranger sales in 2014 rose 70-percent year-on-year to 7,996 units.

The news was confirmed by Ford PH Managing Director Kay Hart during her closing remarks at the 14th Henry Ford Awards held last January 8 at Enderun Colleges in McKinley Hill, Taguig City. Hart added that the Ranger bested its closest competiton by 800 units.

The total number of Ranger's sales last year could well be a testament that the Philippine automotive market has embraced the pickup truck segment. It will not be surprising if the same trend continues for this year as car manufacturers prepare to launch their respective pickup truck models. As previously reported, Nissan is set to launch the 2015 Navara towards the end of Q1 this year. On the other hand, the pickup truck segment would surely feature a number of new models as Toyota and Mitsubishi are poised to launch their challengers.

Last year, the Philippine automotive industry soared to a new level in terms of vehicle sales. With various car manufacturers posting new sales record almost every month, the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), the Truck Manufacturing Association (TMA) and the Association of Vehicle Importers and Distributors (AVID) have yielded strong sales growth.