The automotive industry has begun starting its engines. With businesses slowly being allowed to re-open, Ford Philippines has put measures in place to ensure the safety and health of everyone who conducts business in their dealerships.

As early as April 15, the Ford PH Tacloban dealership already went into business-as-usual. Strict and stringent safety measures have been implemented and with more dealerships opening, these measures will continue to be used country-wide. Other Ford dealerships that are currently operating include Ormoc, Negros, Butuan, Dumaguete, Roxas, Surigao, Naga, Isabela, Bohol, General Santos, Palawan, Dipolog, Ilocos Norte, and Cagayan De Oro.

“We’re keen to have things start returning to the “new normal” across our dealer network while continuing to keep the health and safety of our Ford customers and entire dealership team as our highest priority. Customers visiting any Ford dealership will see very clearly the safeguards that are in place – with all customers required to comply with these protocols – while having all sales and service personnel and functions available to serve them,” said PK Umashankar, managing director, Ford Philippines.

Safety starts at the dealership doors where no-touch thermometers will be used to take customers’ and employees’ temperatures. For employees who fall within the allowed body temperatures, the use of masks and gloves will be observed at all times; proper disposal bins are available in various areas on-site. For employees who have higher-than-normal temperatures, or feel any flu-like symptoms, they will be required to seek medical attention and will be allowed to work only when they are cleared of any symptoms or risks.

Ford dealership re-opeing image

Physical distancing will also be strictly implemented when inside the premises. While hand sanitizers are strategically placed in high visibility and foot traffic areas, shaking hands is not allowed, and the minimum one-meter gap between individuals must be observed. The layout and floor plans of dealerships, including customer waiting areas will be adjusted to this new requirement.

Ford’s initiatives are not limited to what goes on inside the dealerships, though. For those who drive to the dealerships, a thorough vehicle sanitation process will be carried out using recommended cleaning products and procedures. As for those who prefer to stay home, Ford can provide remote sales support with a Ford executive ready to address customers’ needs from the convenience of home.

Loan amortization payments and warranty coverages will likewise be addressed. Ford will work with financial lenders for the extension or deferral of payments (approval of which will be at the financial partner’s discretion) while owners of vehicles whose warranty periods expire(d) within the quarantine period are advised to visit their Ford dealership to resolve their concern.

“While opening our Ford dealerships to provide in-person service is a welcome move forward, our aim is to work very closely with each of our dealers to ensure we are providing the most safe and sanitary environment possible,” Umashankar later added.

Ford PH is looking at getting back to full strength soon, but that will, of course, depend on the lifting of the Community Quarantine, and the respective LGUs that the dealership may fall under. Regardless, taking proper steps to maintain health and safety must always be the top priority, and Ford PH is already on the right track.