Last night at Bonifacio High Street in Taguig, Ford Philippines, under the leadership of new Managing Director Kay Hart, officially launched the refreshed Ford Fiesta for the market.
Initially revealed to the press at the 2013 Bangkok International Motor Show alongside the upcoming EcoSport, the refreshed Ford Fiesta sports a new, more premium design statement with a larger chrome grille, new headlamps, a new bumper and new taillamps.
Inside, the Fiesta has also received an upgrade with new piano black trim for the higher variants, a redesigned climate control cluster, among other improvements. The new Fiesta also gets Ford SYNC (previous models had Bluetooth Voice Command only) to take care of audio and entertainment, along with a smart key system with push-start/stop functionality and rear parking sensors for the range-topping variants. Features such as the voice activation, Bluetooth, ESP for the top end models are retained.
The Ford Fiesta has also undergone a significant upgrade in the body and suspension departments. The new Fiesta body a larger percentage of ultra-high strength boron steel for extra rigidity and improved safety, as well as a retuned suspension (with new bump stops) in front to yield improvements in ride comfort.
The major change with the Fiesta is the arrival of the 1.5 liter Ti-VCT engine to replace both the previous 1.4 and 1.6 engines. The new engine produces 112 PS and 140 Newton meters of torque, and is matched with the 6-speed Powershift dual clutch transmission.
Later in the year, the Fiesta will also get the much awaited 2-time World Engine Of The Year 1.0L EcoBoost engine. The 1.0L EcoBoost engine is turbocharged and features direct injection, producing 125 PS and 170 Newton meters of torque.
The Ford Fiesta will be on display over the weekend at Bonifacio High Street for customers and clients.
Variants and prices
2014 Ford Fiesta 5-door 1.5L Ambiente 5MT - PhP 698,000
2014 Ford Fiesta 5-door 1.5L Trend 5MT - PhP 748,000
2014 Ford Fiesta 5-door 1.5L Trent Powershift - PhP 798,000
2014 Ford Fiesta 5-door 1.5L Sport Powershift - PhP 868,000
2014 Ford Fiesta 4-door 1.5L Ambiente 5MT - PhP 698,000
2014 Ford Fiesta 4-door 1.5L Trend 5MT - PhP 748,000
2014 Ford Fiesta 4-door 1.5L Trent Powershift - PhP 798,000
2014 Ford Fiesta 4-door 1.5L Titanium Powershift - PhP 868,000