Effective June 1, Ford Philippines will have a new Managing Director, Ms. Kay Hart, assuming the position of Randy Krieger who has been appointed to a regional post.
Hart is currently serving as Dealer Development and Field Operations Director, Ford Asia Pacific, based in Shanghai, China.
In her new role, Hart will be responsible for leading the successful and ongoing product-led transformation of Ford’s business in the Philippines. This is being driven by the continuous introduction of vehicles developed under Alan Mulally's OneFord Plan, as well as the aggressive expansion of the company’s nationwide Ford dealer network and customer service experience.
“We’re thrilled to welcome Kay to her new role. With her proven experience and leadership in the region, we are confident that she will lead the continued growth our business in the Philippines," said Bradley.
Hart is a graduate of the Auckland University of Technology, New Zealand, and earned her Bachelor’s degree in Business with a double major in Marketing and Management. Hart joined Ford New Zealand in 1999, and since then has held positions such as Ford New Zealand’s National Sales Manager, Marketing Programs and Communications Manager, Parts and Service Marketing Manager and Dealer Operations Manager.
Randy Krieger, who has been appointed director of Marketing and Sales for Ford ASEAN, has served as president of Ford Philippines since 2010, leading the company’s product-led transformation in the country that included the launch of the Fiesta, the Explorer, Ranger, Focus and Mustang. During this time, Ford has delivered record sales for three consecutive years and nearly doubled its nationwide Ford dealership network.
Krieger began his career with Ford Motor Credit Company in 1986. Throughout his nearly 30-year career at Ford, including the last 11 years in the Asia Pacific region, Krieger has served in a variety of leadership roles. In addition to leading the Philippines business, Krieger oversaw the company’s operations in Japan, as well as served in senior marketing, sales and service positions in China.