Ford Philippines continues the expansion of its nationwide dealer network with the inauguration of Makati Ford in Metro Manila. Makati Ford is the sixth new full sales and service outlet the company has opened since announcing its plan to open 12 new dealerships and expand its nationwide network to 35 by the middle of the year.

Matt Bradley, president, Ford ASEAN, and Randy Krieger, president, Ford Philippines joined Ford’s dealer principals to help celebrate the milestone.

“The continued expansion of our Ford dealer network will help drive our product-led transformation and momentum in the Philippines, as well as help support our overall, aggressive growth plans for the ASEAN region,” said Matt Bradley, president, Ford ASEAN. “In addition to introducing segment-leading One Ford vehicles, we are absolutely committed to making the Ford brand more accessible to our customers here in the Philippines and across the region.”

Ribbon cutting

Makati Ford, under dealer principal Edmund Yee, is strategically located along Pasong Tamo in Makati City, and features a nine-vehicle showroom and 30-vehicle servicing capacity.

"With the opening of Makati Ford, we are proud to continue driving the company’s aggressive growth plans in the Philippines. We look forward to welcoming many new customers to our world-class showroom and providing them with the very best customer experience,” said Yee.

Over the next six months, Ford will be establishing dealerships in Bohol, General Santos, Laoag, Zamboanga, Manila Bay and Baguio.