Ford Philippines represented its all-time best monthly performance for October, with strong demand across all nameplates driving overall retail sales up by 50% compared to the same period last year with a total of 1,248 units sold.
The record month was given a significant boost by the all-new Ford Ranger pickup, as it delivered sales figures that jumped 213% from the previous generation truck last year to 282 units. Sales of the all-new Ford Focus also helped in boosting Ford's sales figures last month by being able to sell a total of 62 units, a 22% increase compared to the month of September. Meanwhile, the iconic Ford Mustang has proved enormously popular since deliveries began in September and registered 45 units in its second retail month.
Other Ford vehicles also did well in the sales department, with the Ford Everest posting its strongest monthly sales of the year by selling 311 units, the Fiesta turned in another strong performance with sales rising 26% compared from last year by selling 307 units, while sales for the Escape increased 67% to 142 units.
“Customer response to our newly launched One Ford vehicles has been exceptional. Segment leading vehicles like the all-new Ranger, the technology packed all-new Focus, the all-new Explorer with EcoBoost, and the iconic Ford Mustang, are really helping widen the appeal of the Ford brand to so many new-to-Ford customers,” said Randy Krieger, president, Ford Philippines.
Ford’s sales momentum grew in recent months with the availability of four newly launched vehicles including the all-new Ranger, all-new Explorer with EcoBoost, all-new Focus and the Ford Mustang sports car.
“Our record performance in October is further evidence that Ford continues to deliver vehicles that our customers want and value – and just as importantly to them – that are affordable,” added Krieger.