New Ford Ranger leads Ford Philippine sales
Ford Philippines reported its best-ever performance for the month of May with overall retail sales jumping 82 percent year-over-year to 1,230 units. The exceptional month was driven supply arrival of the new Ford Ranger, which had an order backlog since its launch in March of last year.
Ford’s has also increased its vehicles sales for the first five months of 2013 by 82 percent to 5,016 vehicles, making it the country’s fastest growing automotive brand this year.
"Our full range of segment-leading One Ford vehicles in the Philippines is continuing to attract customers across the country – customers who appreciate the smart technologies, fuel efficiency, safety and quality of our vehicles – which is helping drive our ongoing sales momentum this year,” said Kay Hart, managing director, Ford Philippines.
Strong demand and stabilization of supply for the Ranger helped drive record sales for the second consecutive month of 449 units. The Ranger is currently the blue oval brand’s top seller with overall retail sales reaching 1,586 units.
The Ford Explorer delivered another strong month in May with retail sales rising 36 percent to 114 units. Ford upgraded the Explorer lineup in the Philippines in April with the introduction of the 2.0L Explorer Limited with EcoBoost and 3.5L Explorer Limited Plus.
The popular Ford Everest family SUV turned in a solid performance in May with retail sales more than doubling year-over-year to 215 units.
Sales of Ford’s cars also delivered a robust monthly performance in May, with the segment-leading Ford Fiesta delivering retail sales of 260 units – representing its best month of the year.
Demand for the all-new Focus in May helped its total sales year-to-date reach 402 units - a 39 percent increase versus the previous generation Focus in the same period a year ago.
Ford also delivered another 10 units of the iconic Mustang sports car in May, bringing overall customer deliveries since its launch in the Philippines to 227 units.
Ford Manila Bay will celebrate its grand opening today, marking the ninth new Ford dealership to open within the last nine months, and keeping Ford on track to expand its nationwide dealer network to 35 locations by year-end.
“With the introduction of more segment-leading One Ford vehicles and a growing network of authorized Ford dealerships, we remain absolutely committed to growing our business and welcoming even more new-to-Ford customers to our showrooms across the Philippines,” said Hart.