The Philippine pickup truck wars have been very hyped for quite some time now. Given the application of excise tax on other vehicle segments, pickup sales in the country have, well, picked up. But these trucks have become more than just workhorses; some have even become status symbols. While many argue about which one is best, Ford has already dominated the landscape with their own predator: the Ranger Raptor.
It’s been only two years since the Ranger Raptor’s Philippine debut, and it has already set another milestone by having sold 10,000 units. Packing 213 horses and a whopping 500 Nm of torque, the Raptor took the lion’s share of Ford Ranger pickup sales in 2019 at 40%. Add to that the fact that the PH is to top seller of the Ranger Raptor in the ASEAN region contributing 64% of sales, and across the globe with a 37% market share in the past two years.
“This huge success for the Ranger Raptor is a testament to its consistent and growing popularity in the Philippines. We thank our over 10,000 customers for choosing the Ranger Raptor and for being part of the growing community of performance pick-up enthusiasts in the country,” shares PK Umashankar, managing director, Ford Philippines.
As every milestone is worthy of a celebration, Ford PH saw fit to throw one for the Ranger Raptor’s increasing sales. For the month of December, PH customers who buy any Ford vehicle earn one (1) shot at winning a brand new Ranger Raptor. Those who get to purchase through a partnership with EastWest Bank, on the other hand, get two (2) raffle entries. There will be a total of five (5) Ranger Raptor units to be raffled off as the Grand Prizes, and get this, they can be won tax-free!
Ford PH is all about making it easy, so they’re giving out cash discounts and all-in low down payment offers for their vehicle, including their Transit van all this month. Discounts of up to PHP 190,000 for a Ford EcoSport or up to PHP 125,000 for a Ford Ranger, a cash discount of up to PHP 100,000 for a Ford Everest, and all-in low downpayment offers for as low as PHP 38,000 are just some of the treats customers can get this December.
After-sales perks, you ask? customers who are looking to purchase the Ranger Raptor are still entitled to the Ranger Raptor Premium Care Package inclusive of a free 5-Year Scheduled Service Plan, 5-Year Warranty (from 3 years), and 5-Year Roadside Assistance. Customers can also still avail of a 0% interest for 60 months at 20% downpayment for a Ford Explorer or Ford Expedition, and up to PHP 301,000 cash discount for the Ford Transit together with a free 5-year scheduled service plan. Finally, customers availing of the Ford Territory Trend can still get a free 5-year scheduled service plan.
“The Ranger Raptor Raffle promo is our way of celebrating our 10,000 Raptor owner milestone as we want more Filipino customers to own and drive the Ranger Raptor and enjoy its segment-leading features and capabilities,” Umashankar later added.