Following the appointment of a new CEO, the Ford Motor Company sees sweeping changes in their design departments. The American automaker has reshuffled their design team with the aim to shorten product cycles. Another goal the restructuring aims to achieve is to enhance the collaboration between the international design departments.
While regional design departments remain, Ford will be centralizing the design operations in its home base, Dearborn, Michigan. Ford has also split the design team into two with one handling hatchbacks, sedans and crossovers, and the other, pick-up trucks, SUVs and commercial vehicles. With that, there are also personnel changes in the design teams.
Joel Piaskowski, currently the director of Ford of Europe design, moves to the U.S to become global director of design for cars and crossovers. Meanwhile, Ford design director of the Americas Chris Svensson, has been appointed as global director of design overseeing trucks, SUVs and commercial vehicles.
The two will be reporting to David Woodhouse, who has been promoted to director of global strategic design of Ford Motor Company. His new role sees him handling the expansion of the automaker's global strategic design. At the same time, Woodhouse is keeping his post as the design director of Lincoln.
As mentioned, the overhauled design department seeks to shorten product cycles. Moray Callum, Ford's vice president of design said this move will also meant to enhance the team's thinking. Callum adds that, with shorter cycles, concepts will be closer to the final designs of vehicles once they go on sale.