Ford Asia Pacific and Africa, the regional division of the Ford Motor Company, has just revealed to the press the all-new, ASEAN-spec, 3rd generation Ford Focus that will be soon be at showrooms near you.

At the launch event just minutes ago at the Renaissance Hotel Ratchaprasong, Bangkok, Thailand, Ford Asia Pacific executives led by Ford APA President Joe Hinrichs, revealed what the ASEAN Focus will be like, briefing us on its many revolutionary features that will most definitely elevate the compact car class to new heights.

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“The all-new Focus represents the strengths and benefits of our global One Ford strategy in serving our customers across the region,” said Joe Hinrichs, president, Ford Asia Pacific and Africa. “We’ve gone further in every aspect of this next-generation vehicle to give our customers quality, fuel efficiency, safety and smart technology beyond their expectations.”

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Based on the specifications and engineering that went into the new car, Ford has worked to improve on everything in the new Focus. From the kinetic design philosophy to reduced noise, increased efficiency and high levels of technology, Ford made sure that the Focus will be at the head of its class when it arrives in the Philippines in a few months' time.

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The Focus will be powered by a new duo of high output 125 PS 1.6L and 170 PS direct injection (GDI) 2.0 liter Ti-VCT engines (a technology first seen in the Fiesta and Explorer). The Focus will also be getting technologies like Active Park Assist (self parking), Active City Stop (automatic braking when a collision is imminent within city speeds), Blind Spot Information System, Ford SYNC and Smart Keyless Entry with Power Start, most of which are firsts in its class in the ASEAN region as these are usually reserved for more expensive premium cars.

The Focus is the latest vehicle out of 8 within the One Ford plan. It will be built at Ford's new USD450 million plant in Rayong, Thailand. The highest spec variant will be the Titanium+ (though the naming nomenclature might change later on).

Expect the Ford Focus to break out later this year.