Ford revealed the redesigned Ford Fiesta at a Go Further product event in Amsterdam today.
Hosted by none other than Ford Motor Company president Alan Mulally, the Fiesta was launched amid 2,500 dealer representatives.
“Fiesta has been one of the world’s best-loved small cars across five decades, and the sporty appeal of the last generation Fiesta inspired real passion among global compact car customers, contributing to its status as the world’s most successful small car,” said Martin Smith, Ford of Europe executive design director. “We had to keep that vital part of Fiesta’s make-up – but we also wanted to give it a more sophisticated look.”
The Fiesta’s face prominently showcases the signature trapezoidal grille of Ford (though it has gotten smaller) as well as new 'laser-cut headlamps' with daytime running LEDs. The interior has been redesigned and updated as well, utilizing the similar piano black finish on the center panel for the audio system.
The new, more striking look will come with a significant list of firsts in the segment. The new Fiesta will host of new technologies and features that are typically available of higher-end Ford such as the MyKey comfort access (push button start), Ford SYNC (voice command, multimedia integration) as well as Active City Stop (automatic braking under 30 km/h if a collision is imminent). Such features would make the Fiesta the most technologically advanced in its class.
The Fiesta is still headlined by its award winning 3-cylinder 1.0L EcoBoost (gas direct injection turbo). European markets get their TDCI diesel versions, while others get the Ti-VCT engines.
Locally, the current generation Fiesta has been on sale since late 2010. Given the time it takes between global reveals and the actual local launches, it'll be a while before we get our hands on it.
UPDATE: Under the One Ford plan, the technologies in the updated Ford Fiesta will arrive in the Philippines, including the 1.0 liter EcoBoost and SYNC. There is still no disclosed date from Ford Philippines as to when this will be launched, but rest assured, we will be eagerly waiting.