Ford has revealed the Ford Ka Concept, envisioned by the company as a force for entry-level urban consumers in key emerging markets around the world.
Revealed at Ford’s Northeast Industrial Complex in Camaçari, Brazil, the Ka Concept expands Ford’s portfolio of compact car offerings. The vehicle gives the company a a position to address global demand for sub-B compact vehicles, a segment that is projected to increase to approximately 6.2 million vehicles by 2017.
The Ka Concept serves as a strong precursor to an all-new global compact car from Ford, with the company hoping to launch the production model by 2014. Ford seeks to equip the Ka with many features normally reserved for more expensive vehicles such as a roomy interior with comfortable seating for five, best-in-class air conditioning and a host of useful technologies such as a central docking station for mobile devices and Ford SYNC.
“The Ford Ka Concept is aimed at customers in growth markets who want and expect more,” said Joe Hinrichs, president of The Americas for Ford Motor Company (formerly the president of Ford Asia Pacific and Africa). “It’s truly another global design and engineering milestone for Ford.”