Foton Philippines continues to expand in Northern Luzon after United Asia Automotive Group Inc. (UAAGI), the official distributor of Foton in the country, opened its latest dealership in La Union.

Located along the busy Manila North Road in Bauang, La Union, the all-new dealership serves as the automaker’s 26th in the Philippines, as well as the 3rd newest showroom for 2018. Foton La Union is owned and operated by Absolute Advantage Inc. (AAI) and is headed by its president, Adrian Go.

Foton La Union dealership launch

According to the company, Foton La Union is the first dealership to have all types of Foton vehicles available under one roof. With it, the La Union showroom is capable of selling, as well as servicing passenger vehicles (PVs), light commercial vehicles (LCVs) and heavy-duty commercial vehicles (HCVs). Moreover, the new dealership also houses a parts and service center which is aimed at bolstering Foton La Union's aftersales service, as well as cater to various mobility solutions in the region.

In attendance during the opening ceremony were key figures from Foton Philippines, dealer principals, and from the local government.

Foton La Union dealership launch

These included Foton Philippines president Rommel Sytin, Foton vice president for Business Development Alvin Lu, Foton Philippines executive vice president Anna Maria Parado, Foton Philippines Sales Company General Manager Eric Zhang, and Foton La Union dealer principals Khenrik Tan, Rey Hao, Gerald Angeles, and Daniel Bolong. Serving as the guest speaker during the opening of Foton La Union was Honorable Eulogio Clarence Martin P. De Guzman III, Mayor of Bauang.

Foton La Union sits on a 4,400 square meter lot with the dealership itself covering about 2,300 square meters. It also has a 500 square meter showroom that can display several passenger vehicles. Right outside, various light and heavy commercial vehicles are also on display like the EST tractor head, Transit mixer truck and the Tornado M.

Foton La Union dealership launch

What the dealership lacks in showroom space, it does make up for with a vast service bay. Inside, there are nine service bays in total that can cater to passenger vehicles. There's also a huge stockyard at the back of the dealership, along with a truck service bay.

In his speech, Sytin stated that the opening of Foton La Union will serve to boost the company’s growth, particulary in the northern part of the Philippines. In addition, Sytin was also optimistic that their 26th dealership in the country will be one of their most powerful given the increase in infrastructure and commercial development in La Union and in the Ilocos regions.

Foton La Union dealership launch

Foton La Union is open from Monday – Saturday between the hours of 08:00 AM until 5:00 PM.