Marcus De Guzman / Kia | September 08, 2017 09:30
Kia gives a glimpse of upcoming hot hatch with the Proceed Concept
A few days ago, Kia released a teaser photo of an all-new hatchback concept that will arrive at this year's Frankfurt Motor Show. Featuring a low, sleek design coupled with a rakish windshield, Kia's upcoming concept has the makings of a hot hatch.
With that said, Kia has just confirmed that the new concept will indeed preview an all-new hot hatch. Called the Proceed Concept, it presents a new body type from Kia called the 'extended hot hatch' and gives a glimpse on what the next-generation cee'd will look like.
“With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the cee’d family. The Proceed Concept represents a bold new vision of how the vibrant soul of the pro_cee’d could be reincarnated and revitalised for a new generation of performance-oriented drivers,” said Gregory Guillaume, Chief Designer for Kia Motors Europe.
The concept was penned by the company's European design center in Frankfurt (500 meters away from where it will be unveiled) and features a low, lean and aggressive stance. The front fascia gets styling cues from the high-performance Stinger GT with its radical looking front bumper, sharp headlights and revised tiger-nose grill.
Also worth noting on the Proceed Concept is its 'Luminline' design feature which illuminates the Proceed's glasshouse. Paired with the Lava Red paintjob, the Proceed Concept is hard to miss and is easily recognizable. Its fastback wagon-like shape, 20-inch six-spoke aluminum wheels, muscular wheel arches and rakish windshield further denotes the Proceed's unique design.
As for the Lava Red exterior, Kia said that the color was made possible by combining multiple hand-applied layers of black, chrome-effect silver and red-tinted lacquer for a glossy, lustrous finish.
About three months ago, our spies were able to take photos on what looked to be the next-gen cee'd albeit in prototype form and wearing heavy camo. Compared with the Proceed Concept, the production hot hatch gets a more toned-down design, but nonetheless distinct. Based off the Hyundai i30, the all-new cee'd will apparently adopt a sporty design both inside and out, and will be available with an array of turbocharged gasoline and diesel engines.
Expect the all-new Kia cee'd to be out sometime in 2018.