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Frankfurt 2017: Toyota celebrates Hilux success with 'Invincible 50' show truck

Frankfurt 2017: Toyota celebrates Hilux success with 'Invincible 50' show truck image

Anton Andres / Toyota Press | September 14, 2017 06:34

Toyota celebrates half a decade of success with bespoke Hilux show truck

By next year, the Toyota Hilux will reach a production milestone with the reknowned pickup celebrating its 50th anniversary in 2018. During the this year's Frankfurt Motor Show, Toyota commemorated this in advance by introducing the Hilux Invincible 50. At the same time, Toyota has also reintroduced the Hilux in its home market of Japan after a 13-year hiatus.

Based on the Invincible trim level in Europe, this 50th anniversary edition is for show purposes in the meantime. However, a production model will soon hit the European market sometime in the future, likely in 2018. At the front, a special trim piece gives the Hilux more aggression and adds a skid plate for off-road protection. This being the Invincible variant, HID projector headlights come standard.

Frankfurt 2017: Toyota celebrates Hilux success with 'Invincible 50' show truck

Toyota further beefed up the looks by giving the Hilux overfenders on each corner, giving the pickup a wider stance. At the same time, it rides on 18-inch matte black alloy wheels straight from the TRD catalog. These rims are then shod in all-terrain spec BF Goodrich tires. Special 'Invincible' graphics then dominates the flanks of the pickup.

At the rear, a bedliner comes standard and so does a rollover bar finished in matte black. In the bed, there is also a storage box to keep loose items in place. As for the interior, 'Invincible 50' badges and inlays are layed out throughout the cabin. These markings can be seen on the scuff plates, floor mats and handbrake lever.

Frankfurt 2017: Toyota celebrates Hilux success with 'Invincible 50' show truck

Engines meanwhile are carried over from the standard models meaning a range of 2.4- and 2.8-liter turbodiesels. Power ratings are also retained with the 2.4-liter D-4D producing 150 PS and 400 Nm of torque while the 2.8-liter D-4D pushes out 177 PS and 450 Nm of torque. Transmission options are likely to be a six-speed manual or a six-speed automatic.

Since its introduction in 1968, Toyota has sold over 18 million Hilux pickups around the world. The venerable pickup spans eight generations with the latest model being introduced in 2015.