With the introduction of the Coolray and its rather warm reception, it seems Geely wants to strike while the iron is hot. Oddly enough, the newest vehicle they’re coming out with is yet another B-segment crossover which they dubbed the Icon, and by george it really reminds us of the Range Rover Evoque.

With its concept first shown during the 2018 Beijing Auto Show, the production model will retain much of the concept Icon's features, and will serve as Geely’s breakaway from the traditional SUV design trends.

Geely ICON image

On the outside, Geely sought to bring what they call a “purer 8-bit block form”. If what they meant is that they’re looking at evoking a boxier profile, then they hit the nail on the head. Up front you will see Geely’s linear and rectangular cosmos grill, “infinity loop” headlamps, plus sleek and slim smart LEDs. On the side you’ll find flush pop-out door handles and side-view mirrors with integrated turn signals enhance the high-tech impression of the model. At the back end, the infinity loop motif is seen again in the rear lamps along with a linear rectangular expanding cosmos pattern.

Geely ICON image

The inside likewise goes for a minimalist design as with the exterior. Geely was aiming for more space by putting together a simple interior, while balancing both form and function. Two big screens dominate the dashboard, one being an information / gauge cluster, while the other takes infotainment duties. From the dual interactive screens, users can interact with the vehicle and connect to the rest of the world through the use of the GKUI Geely Smart Ecosystem.

No details about engines and powertrains have been divulged as of writing, but at this rate, it may not be a surprise if it also takes on the same power plant as the Icon's crossover brother, the Coolray, which is a 1.5L 3-cylinder turbocharged engine.

With its exterior design coming all the way from Barcelona, its interior from California, and its final production version being given the go by Shanghai, Geely’s taking its worldwide presence rather seriously. Now, if that presence is something they’d like to strengthen right here in the Philippines with the introduction of the Icon, then that should make the crossover wars much more interesting.