Geely continues to surge into the Philippines. Just last week, the Chinese brand officially introduced its crossover, the Coolray in Cagayan de Oro. In partnership with Grand Cars Inc. (also a partner of Sojitz G Auto Philippines, the distributor of Geely in the country), the event showed off 3 Coolray variants – Sport, Premium, and Comfort – were showcased and later released to their new owners.
“The formal launch of the Coolray is the preview of bigger things to come. And the step in the right direction in presenting our strong commitment in serving customers as well as strengthening our bonds with Sojitz,” said Jan Andrew Po, Grand Cars Inc. President.
“Our alliance is a vital component as Geely drives its way to make it big in the Philippine automotive market. In this regard, I would like to thank you for trusting Sojitz G Auto Philippines Corporation to be your partner in this endeavor,” Mikihisa Takayama, SGAP President, later added.
“Geely is poised to be one of the major automotive players in the Philippines following the future introduction of its global models which benefits from synergies from auto brands it acquired such as Volvo. We are confident that these future Geely global vehicles are far better in terms of specification, equipment, technology, value for money — and not short changing the buyer,” he remarked further.
Geely’s putting up shop in the area is deemed strategic in that Cagayan de Oro is benefitting from the government’s Build, Build, Build projects. Being a leading region Mindanao, having Geely’s automobiles available will help provide a means for travel for everyone looking to purchase a car.
This 2020, Geely starts to expand its nationwide dealership network. 15 dealerships are expected to be put up this year, which will include Geely Cagayan de Oro. With its anticipated rise of Geely in Cagayan de Oro, SGAP expressed its confidence that with Grand Cars’ decades-long proven credibility as one of the top-performing dealership networks in the country, their partnership can build a strong brand reputation and a business that will be here to stay.