The automotive scene has been in a constant state of flux, and last year was no exception. Many new players have come into the field, and one that looks to expand its foothold in the Philippines is Geely. Following their introduction of the Coolray last September, sales have been very favorable and they want to continue bringing their measure of technology and style to a wider audience.
This is looking to be a big year for Geely in that they plan to open 30 more dealerships across the country. 15 of these said dealerships are slated to be operational within this year, with the other 15 to follow into 2021. They expect to open doors in the following locations:
2020 - Greenhills, Quezon Avenue, Manila, Shaw, Marikina, San Fernando, Bacoor, Davao, Cagayan de Oro, Iloilo, Cebu, Batangas, General Santos, Imus, and Tagum
2021 – Makati, Alabang, Libis, Pasay, Angeles, Marilao, Bacolod, Bataan, Pangasinan, Lipa, Cabanatuan, Tacloban, Legaspi, and Zamboanga
Anchoring on this expansion is the success of Geely’s crossover, the Coolray. In as much as it looks modern and is packed with a lot of tech, beneath it all are what Geely coins as their BMA Platform, and their 6-Core Technology.
Patterned after Volvo’s Compact Modular Architecture (CMA), the B-Segment Modular Architecture was developed for small, compact cars like the Coolray. The new BMA platform maintains the high flexibility and scalability of power, electrical, chassis, and body modules that can be freely combined to create a variety of vehicles.
As for their engines’ 6-Core Technology, it is comprised of the low inertia turbocharger, 200bar high-pressure direct injection system, DVVT (Dual Variable Valve Timing), dual mass flywheel, single balance shaft, long life/low noise serpentine timing belt. This combination of technologies produces smooth and vibration-free 3-cylinder engines.
With electrification gaining ground, Geely is exploring this technology as well. Albeit with no specific timeframe, this is something that the brand wants us to expect to be offered in the near future.
Geely remains to be one of the strongest automotive brands to come out of China, and this is something that we can see with their “plan of attack” in the Philippines. With their technology, style, and ever-expanding product lineup, they want to bring their vehicles to Filipinos one dealership at a time.