Geely is already making waves across the country. Just look at the number of the Coolray and Okavango units you’ll see on the roads. The sales numbers don’t lie too. Based on the CAMPI and AVID reports, Geely Philippines managed to secure its top-selling record for the Coolray (subcompact SUV segment) from January to June 2021. The brand has also ended the first half of the year, maintaining its number 9 ranking in total industry sales.
But Sojitz G Auto Philippines (SGAP), the Geely distributor in the Philippines, wants to make the brand accessible to more Filipinos. To do so, they announced that the company will concentrate on expanding its dealerships in the remaining half of 2021.
“In the past months, we have been focusing on intensifying our network expansion efforts, opening up dealerships, one after another. This shall continue on the 2nd half of the year as we give utmost importance in establishing our brand with our existing vehicles and increasing our market presence in preparation for better sales coverage on our current and upcoming models,” said SGAP president & CEO Yosuke Nishi.
This 2021, SGAP was able to simultaneously open 15 new dealerships and started 17 new dealer franchise projects. Several new projects are scheduled for the remainder of the year to further boost Geely’s presence nationwide.
With more customers starting to take notice of the Geely brand, expanding their dealership network would allow SGAP to increase market share even further. At the same time, they would also be able to their presence felt across the country.
“No matter how the global situation continues to play out, let us always maintain a growth mindset, a mindset that led our young brand to where it is in the market right now,” added Nishi.
With 17 new dealer franchise projects in the works, expect to see more Geely showrooms and dealerships pop up across the country.