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General Motors South East Asia boss Martin Apfel retires


GM South East Asia Operations President leaving company after 24 years

General Motors has recently announced that Martin Apfel, president for South East Asia Operations is retiring from post to 'pursue other interests'. Apfel will remain at GM until the end of July. This is the second major retirement announcement at GM after Chevrolet and Cadillac Europe boss Susan Docherty announced her retirement last month effective September.

“Under his leadership, GM has achieved record sales in ASEAN. We have expanded our manufacturing and sales presence, putting GM in a position for continued growth in this important region. In addition, we have entered new markets such as Cambodia, Laos and Myanmar, while reopening our Bekasi plant in Indonesia,” said Tim Lee,GM Vice President, Global Manufacturing, and President, International Operations.

“I appreciate the opportunity to have worked at GM for nearly a quarter century. I leave confident that GM is poised to continue its growth in ASEAN and around the world,” said Apfel.  


Apfel’s career in GM began as an analyst with Adam Opel AG in 1989. He has held several key positions in human resources, labor relations, manufacturing and general management, including managing director of Opel Portugal SA, president of Opel Eisenach GmbH, director of Opel’s Bochum plants, and GM executive director of Global Manufacturing Strategy and Planning. Apfel was appointed to his present position in March of 2010.

To ensure a smooth transition, Apfel will work closely with GM’s regional team during the remainder of his stint. Jim DeLuca, GM International Operations vice president of Manufacturing, will oversee Operations in ASEAN in the meantime. He will be supported by Mark Barnes, GM International Operations vice president of Sales, Marketing and Aftersales and chief country operations officer of Africa and Australia, who will oversee Sales and Marketing in ASEAN.

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