Kia won't be alone rebranding and introducing a new logo this year. General Motors is also doing the same as it moves towards an electric future. The automaker recently introduced its new logo, symbolizing the company's shift and commitments to EVs. Interestingly, this marks the fifth time General Motors has changed logos throughout its history, with the last being in 1964.
Similar to the previous simple white-on-blue “GM” badge, the new logo's core still features the “GM” lettering, although this time in lowercase. Meanwhile, the background is now transparent and features a square border with rounded edges. GM adds that the underline of the “m” connects to the previous GM logos. The gradient blue tones represent the “clean of a zero-emissions future and the energy of the Ultium platform”. Two other version versions of the new logo were rendered, one in flat blue and the other in black.
Interestingly, the new logo looks like an app you would find on a smartphone. It also reminds us of the old Intel logo from over a decade ago – “Intel Inside” anyone?
GM's new logo will be introduced with a new marketing campaign titled “Everyone In” to promote its new EV initiative. We've already seen one of the first EV models to ride of automaker's Ultium platform – the GMC Hummer EV revealed last October. The upcoming Cadillac Lyriq EV crossover will ride on the same platform as well. In the future, more vehicles in GM's lineup will ride on Ultium as well, with 30 EVs expected to be launched by the end of 2025.
“There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles. Unlike ever before, we have the solutions, capability, technology, and scale to put everyone in an EV. Our new brand identity and campaign are designed to reflect this,” said Deborah Wahl, GM global chief marketing officer.
What do you think of GM's new logo? Does it look good as is or does it remind you too much of Intel?.