The luxury D-segment sedan market has long been established by the Europeans, particularly with the German big three of Audi, BMW and Mercedes-Benz. Now, the Koreans have entered the highly competitive segment courtesy of Hyundai's luxury division, Genesis. The luxury automaker has pulled the covers of the G70 and it's gunning for the likes of the Audi A4, BMW 3 Series and Mercedes-Benz C-Class.

Genesis follows the sport sedan route by offering three engine options, namely an inline-four 2.0-liter turbo, a turbocharged 3.3-liter V6 and a 2.2-liter turbodiesel. The base gasoline engine has an output of 252 PS and 353 Nm of torque while the turbo V6 doles out 370 PS and a whopping 510 Nm of torque. As for the lone turbodiesel option, that puts out 202 PS and 441 Nm of torque. If these numbers sound familiar, it is the same engine used in the Hyundai Santa Fe and the Kia Sorento. On top of that, power is delivered to the rear wheels and Genesis promises a dynamic driving experience thanks to that layout. However, there are no specifications on the transmissions just yet.

2018 Genesis G70 aims for the Germans

For its exterior design, it is a mix of soft curves and sharp angles. Defining the front end is the brand's signature hexagonal grill with a mesh pattern and chrome surround. It is then complemented by uniquely shaped, upswept headlights which also integrates the LED daytime running lights. Creases and angles then dominate the lower half of the fascia with bold bumper corners. The foglights are then tucked within the corner air inlets.

Moving to its side, the profile follows the 'long hood, short deck' look. Deep creases are also seen on the doors while the rear quarter panel emulates the 'coke bottle' design from the 70's. The car's shoulder line is then pulled outwards, giving the G70 a wider, more aggressive stance on the road. Towards the back, the trunklid sweeps downwards then kicks up at the tail to give it a layered look. Its tail lights on the other hand are LED units with a C-shaped pattern. Lastly, the tailpipes follow the contour of the rounded off bumper.

2018 Genesis G70 aims for the Germans

Inside, the dashboard is canted towards the driver and Genesis claims there is less plastic used in the cabin. Their sport sedan boasts aluminum door handles, quilted leather door panels, metal speaker grills and a widespread use of soft touch surfaces. Meanwhile, the thick-rimmed and leather-wrapped steering wheel houses several functions for cruise control, vehicle information and audio. Residing at the top center of the dash is a 'floating' screen which serves as the G70's infotainment system. Inputs are made via a scroll wheel located between the electronic parking brake and gear selector.

Speaking of its infotainment system, it comes with MirrorLink, Apple CarPlay and Android Auto as standard. The G70 will also be the first vehicle in Korea to feature server-based voice recognition technology dubbed ‘Kakao I.’ To further enhance the aural experience, the G70 can also be specified with a 15-speaker Lexicon surround-sound system.

The Genesis G70 is now available in its home market of South Korea with Western countries getting it by early 2018.