After releasing a teaser prior to its big day at the 2013 Geneva Motor Show, Kia officially uncovers its Provo concept which will eventually drive the brand's B-segment vehicles. The Provo, with its muscular stance sits low on the ground with its coupe inspired hatchback design and has a hybrid power source making use of a 1.6-liter turbocharged GDi engine and a regenerative electric motor.

Its 204 PS engine is mated to a 7-speed DCT transmission which drives all the four wheels with the help from the electric motor. The electric motor drives the rear wheels when automatically required during cornering and strong acceleration and gives a power boost of as much as 45 PS.


Measuring 3.88 meters long, 1.77 meters wide, and 1.35meters tall, this B-segment vehicle from Kia features a front end with the brand's distinctive tiger nose grille, an aero-style splitter, carbon-fiber panels, and front lights with tiny LED cluster consisting of more than 850 tiny programmable LEDs. The windscreen seamlessly leads to its sharply cut-off rear side which also features an aerodynamic splitter.


“Designed purely at our Frankfurt studios the provo was conceived as a confident and single-minded statement of dynamism and energy to deliver a new sense of fun into the B-segment.  The potent shaping displays a balanced and refined outline within a compact overall shape and the tiny front and rear overhangs enhance the balance within its proportions.” as described by Gregory Guillaume, Chief Designer at Kia’s European styling base in Frankfurt

The two side doors opens via flush-fitted push-up electronic handles that operate with a satisfying electric click which reveals the carbon fiber dashboard with large analog dials displayed on a digital LCD. On the center console are two control hubs – the engine stop-start button and the drive selector for the seven-speed DCT transmission and a Multi-Media Interface control.


“By using a DCT gearbox we were able to get rid of the floor-mounted gear-shift and use paddles behind the steering wheel, which has blood-orange stitching and a race style straight-ahead indicator, allowing us to use the floor space for other controls resulting in a much tidier environment.” commented Guillaume.