Pininfarina announced its 'Sergio' Concept Car headed for its world debut at the 2013 Geneva Motor Show through this teaser image. The concept car pays tribute to the Life Senator Sergio Pininfarina, who headed the design house and coachbuilder for 40 years and created legendary cars. Pininfarina, who was crowned by the international press as 'King of Design' passed away in July last year.

Universally recognized as the 'Maestro' of Italian style, Sergio Pininfarina went through and signed with his creative genius the entire history of design, since the period of great coachbuilders to modern industry, often anticipating trends.

The concept car will be a celebration of his talent and work aims to renews the spirit of the extraordinary achievements born from Sergio Pininfarina's pencil, translating it into a modern vision in the name of exclusivity, innovation and passion.