Infiniti has announced that it will reveal its latest premium crossover concept, the QX30 at the 2015 Geneva International Motor Show.

The QX30 Concept embodies Infiniti’s design philosophy that the company hopes will lead to a premium crossover that will be marketed to urban professionals with an active lifestyle.

Infiniti took the practicality and conformity of a crossover and then went beyond that in order to come up with a more distinctive design in hopes of becoming more competitive in the crossover segment.

Based on the Q30, the QX30 Concept was designed to attract customers who, according to Infiniti, live an ‘urban week and get-away weekend lifestyle.’

The image may not reveal much but Infiniti says it has ‘sleek lines like a coupe with the rugged looks and commanding seating position of a crossover.’

Designed for the city and at home on the open road, the QX30 Concept is set for its global debut at the Geneva International Motor Show.