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Geneva 2017: Tata Tamo Racemo is one heck of a tongue twister


Tata envisions a new sports car in Tamo Racemo concept

A certain Indian auto brand may soon have their own sports car. Tata, the automaker more known for making workhorses and utility vehicles, arrived at the 87th Geneva International Motor Show with an all-new concept called the Racemo.

The new concept was built by Tata sub-brand, Tamo, and features a radical exterior design, along with a turbocharged powertrain.


The two-seater sports car blends Italian sensuality and Indian ingenuity according to Tamo and is the brand's first globally developed “phygital” (physical-digital) car. Dominating the front fascia of the Racemo is a large distinct grill that is then flanked by circular headlights. Also present on the sports car concept are the flared wheel arches, gloss black alloy wheels wrapped in low profile tires and eye-catching rear diffuser.

Inside, the Racemo has a race-inspired cabin that is accented by hues of white, red and black. It gets a flat-bottom steering wheel, paddle shifters, heavily bolstered sport seats, a unique digital display for the instruments and toggle switches on the center dashboard.

Wireless connectivity comes courtesy of Microsoft. With it, Tamo claimed the Racemo can support several wireless tech, as well as the following: geo-spatial and mapping, cloud computing and improved human-machine interface.

Driving the Racemo concept is a 1.2-liter turbocharged engine that puts out 190 PS and 210 Nm of torque. It is then married to a 6-speed automated-manual gearbox with paddle shifters.

“We launched our sub-brand TAMO as our answer to new technologies, business models and partnerships. ‘RACEMO’ is the first innovation from TAMO, and our emotional, unexpected leap to the future. Symbolising the change that is taking place at Tata Motors, ‘RACEMO’ is the proving ground of the TAMO family of vehicles and will drive the future of India’s connected generation,” said Guenter Butscheck, CEO and managing director of Tata Motors.

Tata plans to introduce a road-going version of the car, as well as a track-only version soon. In the meantime, gamers can try Tata's all new sportscar in Forza Horizon 3.

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