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GIIAS 2017: Datsun goes hip and trendy with GO Live concept

GIIAS 2017: Datsun goes hip and trendy with GO Live concept image

Marcus De Guzman / Datsun | August 15, 2017 11:14

Datsun takes the covers off the GO Live hatchback concept

Nissan's budget brand was present at this year's Gaikindo International Auto Show and presented their unique take on a hatchback that is aimed at young enthusiasts that want to customize their cars. Called the GO Live concept, the hatchback is based off Datsun's existing hatchback of the same name and gets a plethora of exterior upgrades.

According to Kei Kyu, Datsun's executive design director, the all-new hatchback concept reflects the fun vibe that Indonesian car enthusiasts have towards their vehicles.

GIIAS 2017: Datsun goes hip and trendy with GO Live concept

"If the GO live could be summed up in a single word, it would be 'freestyle'. Jakarta is such an exciting place, and we wanted to capture the power and passion of the city with this car. The GO live was created to show the `freestyle' mindset of young Indonesian drivers, as well as the diverse character of the GO itself. In short, it's meant to be fun, upbeat and cool," said Kyu.

Compared to the standard hatchback, the GO Live concept features a bespoke camouflage-like paintjob that reflects today's fashion trends according to Datsun. It also gets bright yellow accents on its 17-inch alloy wheels, side skirts, front and rear bumpers and wing which make it stand out from the rest.

Present up front is Datsun's signature hexagonal grill which is then flanked by sharp-looking headlights and bumper-mounted daytime running lights (DRLs). Complementing the sharp front fascia is the chin spoiler made from what appears to be carbon fiber.

GIIAS 2017: Datsun goes hip and trendy with GO Live concept

Bulging fender flares make the pint-sized concept hatchback appear bigger while the alloy wheels give the GO Live a sportier appearance. Instead of low-profile tires, Datsun decided to use thick tires for the concept as a way to give the Go Live 'bigger boots', instead of a racing image. Topping it all off is the unique rear bumper which completes the look of Datsun's concept hatchback.

In standard form, the concept is powered by a 1.2-liter HR12DE four-cylinder engine that is married to a five-speed manual gearbox. It produces 68 PS along with 104 Nm of torque.

GIIAS 2017: Datsun goes hip and trendy with GO Live concept

"We didn't want to just have a sporty execution of the design – like having it sit low to the ground and extra wide – because that's so typical and predictable in today's world. Instead, we wanted to show that this car makes a strong design statement to our customers, who express themselves through their vehicles and help them celebrate their passions," added Kyu.

Kyu stated that even though this is just a design exercise, the GO Live could hint at Datsun's future design direction. Also, the concept serves as a reminder for car owners to celebrate individual tastes and lifestyles.