Design, such a fickle but expensive aspect that automakers spend billions to perfect and most fall face-forward after all is said and done.
For the precious few who get it right, there is the Compasso d’Oro (Golden Compass), ‘one of the oldest and most prestigious international design accolades.’ Held every three years by the Associazione per il Disegno Industriale, which gathers an international jury of designers, specialists, historians and journalists, it honors the best design in Italian design.
This year the Ferrari F12Berlinetta, with its ‘flowing, dynamic forms that use innovative aerodynamic solutions in a true marriage of technology and aesthetics,’ wins the highly coveted award.
The F12Berlinetta, Ferrari’s most powerful road car merges design and performance effortlessly and was designed at Ferrari’s Styling Centre in collaboration with Pininfarina.
The award, which is the second for Ferrari, was received by Ferrari’s Senior Vice President of Design, Flavio Manzoni on Ferrari’s behalf.