Goodyear Tire & Rubber Company has appointed a new leader of its operations in the Philippines.

Effective February 1, 2016, Kenneth Sambajon, currently Sales Director, will take on the company’s newly created role of Market Director for Goodyear Philippines.

According to Goodyear, Sambajon will be responsible for overall country operations with emphasis on driving sales and marketing execution. He will report to Andy Cooper, Managing Director for Goodyear ASEAN (Association of Southeast Asian Nations) cluster.  

Before joining Goodyear Philippines in early 2015, Sambajon had a proven track record of more than 15 years in the areas of business management, sales and supply chain management at companies including Nestle, Unilever and Colgate Palmolive.

Sambajon replaces current Goodyear Philippines Managing Director Ron Castro, who is leaving the company to pursue other interests.