The display featured several milestones of Goodyear and Goodyear Philippines' history, as well as a bevy of Goodyear products and two vehicles (a 1960s Volkswagen Beetle and a Mazda 3 2.0L) shod in Goodyear rubber. The event also featured a live interview (by Cito Beltran) of some of Goodyear's endorsers – racers Pia Boren, Gaby de la Merced, JP Tuason, Jeff Borja and Angelo Barretto.
Goodyear Asia-Pacific president region Pierre Cohade and Goodyear Philippines president and managing director David Morin led the list of Goodyear top executives who welcomed the media as well as their business partners in the automotive industry. In a speech delivered at the said event, Mr. Cohade congratulated Goodyear Philippines for successfully pushing forward the company's brand ideals, and urged the company to continue its commitment to producing in terms of safety, technology, innovation and service. "It has been an exciting year for the region. We are hitting record numbers, especially in the third quarter of last year…A significant part of our success at present in Asia can be accounted to our successes in the Philippines. In fact, our success in retail in the Philippines is being highlighted as a role model for other Asia-pacific markets," said Mr. Cohade.
Goodyear is the world's largest tire company. It manufactures tires, engineered rubber products and chemicals in more than 90 facilities in 28 countries around the world, employing around 75,000 people worldwide.