Goodyear launches the new Eagle EfficientGrip, it is their quietest and most comfortable tire ever. The leading tire company’s latest innovation is engineered with advanced “Quiet Tred” technology to minimize road noise and help deliver a silky smooth ride, without compromising safety.

Designed for drivers who are looking to escape the hustle and bustle of the urban environment when they step into their cars, the new Goodyear Eagle EfficientGrip can help make the journey more quiet and smooth.

"Luxury car owners in Asia want to enjoy their drive on the road. Whether navigating the busy streets of the city during the week or taking long drives over the weekend, these discerning drivers are after an indulgent experience without compomising on safety," said Gerry Alava, Managing Director for Goodyear Philippines. "A premium car deserves a premium tire, and the new Goodyear Eagle EfficientGrip is engineered with cutting-edge tire technology to minimize noise, facilitate a silky smooth ride and provide rock-solid vehicle stability. Now, driving on the road can be a constant source of pleasure and relaxation," he added.

Goodyear’s internal tests show that Eagle EfficientGrip is the company’s quietest tire ever. Furthermore, based on external tests on wet-braking performance, the tire outperforms a leading competitor in its class.

The Goodyear Eagle EfficientGrip Tire has already won several awards in China. It has been named "Comfort Tyre of the Year by Motor Trend magazine, "Quietest Passenger Tire of the Year" by Auto News magazine, "Comfort Tire of the Year" by China Automotive News, "Comfort Tire of the Year" by Xcar website and "Highly Recommended Product" again by Auto magazine.

The Goodyear Eagle EfficientGrip tire is available in 17 sizes in 45-65 series, 15-17 inch rims with V, W and Y speed ratings.

*disclaimer: Based on Internal subjective and Exterior &Interior instrumented noise tests versus leading Goodyear tires in its class under urban driving conditions. Conducted byGIC*L Product Performance Department on size 205/55R16