Goodyear Asia Pacific launches its latest tire from its award-winning Assurance line, the Goodyear Assurance Fuel Max with Fuel Saving technology that provides 4% more fuel efficiency and 15% longer mileage than conventional tire technology. With safety at the heart of all Goodyear tires, the Goodyear Assurance Fuel Max is reinforced with the same DuPont Kevlar overlay - a material that is five times stronger than steel - that made its predecessor so successful.

Designed for family cars in the mid and premium markets, consumers who are looking for value for money and safety can now achieve maximum fuel efficiency and maximum protection with this new tire.

"In an environment where consumers are increasingly concerned about the rising cost of fuel and carbon emissions, Goodyear Assurance Fuel Max delivers more fuel efficiency, without compromising the key safety attributes that are the hallmark of all Goodyear tires," said Daniel Smytka, Vice President, Consumer Tires, Goodyear Asia Pacific.

"When drivers are navigating the roads of Asia, they need a tire that offers maximum safety. Features such as a strong grip, puncture resistance, blow out resistance, shorter braking distance and anti-skid are critical safety performance attributes that urban consumers require. The Goodyear Assurance Fuel Max combines innovative tire technologies and is the tire families can depend on for everyday city driving or weekend road trips," said Smytka.

The new Goodyear Assurance Fuel Max features an advanced full silica compound which reduces the friction between the tire's rubber molecules and provides high resistance to abrasion, resulting in reduced fuel consumption and a longer tread life.

Additionally, the tire is built with a hard base under the tread, which reduces deformation in the crown area and heat build-up, contributing to higher fuel efficiency. The tire also features even pressure distribution which helps reduce frictional energy caused by abrasion and heat at the tread surface, reducing the rate of wear.

In addition, based on internal tests conducted by Goodyear Innovation Center* Luxembourg, Assurance Fuel Max has a projected tread life of up to 85,777 km, which is 15% longer in tread life versus the previous technology (Goodyear Ducaro GA). Actual fuel savings and tread life may vary according to other factors including environment, road, vehicle conditions, vehicle model, and driving habits, etc.

"This is the tire that pays you back. The savings gained from fuel efficiency over the life of the tire outweighs the cost of the tire itself," said Smytka.

The New Assurance Fuel Max' fuel efficiency improvement can lead to 320L of fuel savings. For example: If a 1.6L car has an average fuel consumption rate of 10L/100km, is fitted with Assurance Fuel Max on size 195/65R15 91V and travels a distance of 80,000 km, the potential fuel savings can be calculated as follows:

80,000 km (distance traveled) x 10L/100 km (fuel consumption rate) x 4% (fuel saving rate) = 320 L (potential fuel savings)

A layer of DuPont Kevlar, a lightweight material which is five times stronger than steel, reinforces Assurance Fuel Max for added durability and protection against road hazards like potholes. This material is the same cutting-edge technology used in protective applications like bulletproof vests, industrial gloves and hoses.

Goodyear Assurance Fuel Max is also built with two plies in the sidewalls of the tire for increased durability and protection against dangerous road hazards.

Fuel saving value of 4% as evaluated by TUV SUD Automotive GmbH as a technical witness partner in cooperation with Goodyear in Mireval, Report Number 76243002-1, May 2010 as tested on Citroen C4 1.6L on size 195/65 R15. Internal Goodyear test projected Assurance Fuel Max tread life to 85,777km., 15% longer versus conventional technology (Goodyear Ducaro GA). Actual fuel savings and tread life may vary according to other factors including environment, road, vehicle conditions, vehicle model, and driving habits, etc.

*In tests evaluated by TÜV SÜD Automotive GmbH as a technical witness partner, results showed that Goodyear Assurance Fuel Max is 4% more fuel efficient than the company's previous generation of tire technology where the tread compound is carbon based. This test was conducted in Mireval, France using Citroen C4 1.6l on size 195/65 R15 versus Goodyear Ducaro GA (test report number 76243002-1, May 2010).